2015 Pre-Conference Course: "Marketing That Matters"

  • 10/25/2015
  • 3:00 PM (UTC-06:00)
  • 10/26/2015
  • 12:00 PM (UTC-06:00)
  • Camp MacDowell, Alabama


(depends on selected options)

Base fee:
  • Fee includes the workshop and all related materials.
  • Fee covers the workshop and all related materials. Housing and meals are extra. If you have any questions please contact us at

Registration is closed

Marketing That Matters

Instructors:  Richard Goldman, Carol James

Presence - Branding - Marketing!  It means success for many conference centers.

Conference center marketing is a dynamic process and changes quickly.  Center leaders will gain considerable benefit from this course by learning methods of marketing that produce positive results in today's environment.

The instructor for this course is Richard Goldman, a master of successful conference center marketing.  His work in the field is well recognized and highly respected.  He is an engaging presenter and will create a compelling learning environment.  The curriculum for this course includes:

    Learning what actually works for Retreat Centers in 2015!

    1. What are marketing and Sales?
    2. Know your Business  “What are your strongest points and unique benefits”
    3. Know your Customers   “Attracting groups similar to those using you now, offers the greatest chance for increasing occupancy”
    4. Why are you marketing your center?
    5. The 4 Best ways to achieve those goals
    6. Marketing: Be affordable and effective
    7. Monitor and Measuring progress
    8. Write a Marketing Plan you can and will implement

      RICHARD GOLDMAN is the retired General Manager (2003-12) of the Pearlstone Conference & Retreat Center in Baltimore.  During his tenure he also served as the Director of Sales and Marketing and developed a broad range of new programs and marketing initiatives.  These included an organic farm, a Pearlstone to the Bay trek (hiking, canoeing, biking), extensive residential holiday programs, and Pearlstone became the first facility of its kind officially recognized as a "green center" in Maryland.  Extensive use was made of targeted marketing and social media.  Occupancy and revenues tripled and an inherited deficit was transformed into a sustained profit.

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