His presentation will be directed at how IACCA members can market and build relationships regardless of the tools. The growing power and popularity of video meetings will only increase. If we see virtual meetings as competition to physical meetings we will miss out on enormous possibilities. With minimal cost (think using a smartphone alone), you can create a video meeting that connects people around the world instantly (think Periscope or Blab). Of course, with the power of Skype, Zoom, Google Hangouts, or other tools, even more dynamic connections can be made. Conference leaders need to be aware of what these technologies can do and how to accentuate the benefits of physical meetings.
The International Association of Conference Center Administrators
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